Deciding between popular running shoe brands Hoka and Asics can be a challenge. Both companies produce high-quality shoes tailored for different types of runners and needs.
This comprehensive comparison reviews key differences between Hoka and Asics to help you determine which brand is better aligned with your running goals.
After reading, you’ll understand how the shoes vary in cushioning, stability, durability, price, style, target market, and suitability for specific needs like walking, nursing, flat feet, or plantar fasciitis. Let’s begin
Comparison Table Between Asics And Hoka:
| Features | Asics | Hoka |
|---|---|---|
| Founded In | 1949 in Japan | 2009 in France |
| Comfort and Fit | Cushioned and supportive fit | Maximal cushioning |
| Color Options | Limited color options | Limited color options |
| Durability | Durable | Less durable than Asics |
| Performance | Responsive and smooth ride | Soft, cushioned ride |
| Design and Style | Classic and structured design | Thick, bulky profile |
| Popularity | Popular among runners of all levels | Growing popularity among injury-prone runners |
| Best Selling Model | Gel-Kayano 30 | Bondi 8 |
Hoka Overview:
Founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, Hoka One One burst onto the scene with their super thick midsoles, aiming to provide maximum cushioning for runners.
Initially, their oversized design was polarizing. But as more runners experienced the plush ride, Hoka gained a cult following among ultramarathoners and trail runners.
Hoka remains focused on cushioning and stability to create a smooth, comfortable run. Signature technologies like the Meta-Rocker outsole encourage a natural gait cycle and transition. The roomy toe box allows your feet to splay and relax over long miles.
For runners who struggle with joint pain and hard impact, Hoka’s pillow-like foam brings sweet relief. The soft landings and energetic rebound make each stride feel effortless. It’s easy to see why Hokas have a reputation for comfort.
Hokas aren’t the most flexible shoe due to the higher platform. And the bulky silhouette isn’t for everyone. But for runners craving a cushy feel, Hoka delivers plush shoes that can go the distance in blissful comfort.
Asics Overview:
Asics was founded way back in 1949 by Kihachiro Onitsuka in Kobe, Japan.
The name “Asics” actually comes from the Latin phrase “anima sana in corpore sano,” which translates to “healthy soul in a healthy body.” Asics shoes really align with that mission, aiming to provide runners with equipment that enables peak performance.
Throughout its long history, Asics has continuously innovated and evolved its shoe technologies.
Key components that provide the renowned Asics fit and feel include the IGS (Impact Guidance System) for a natural gait cycle, Trusstic System tech for light stability, SpevaFoam cushioning for soft landings, and Dynamic DuoMax support for optimal alignment.
The outer soles utilize Asics’ specialized rubber compounds called AHAR (Asics High Abrasion Rubber) that hold up to heavy mileage on roads.
From fast, feather-light racing flats to well-cushioned trainers, Asics offers a diverse range of running shoe models to suit different needs.
But across the board, Asics shoes are known for their structured, classic look and feel.
If you want a running shoe with proven performance and durability from a brand that’s withstood the test of time, Asics is a solid choice.
Major Differences Between The Brands:
In this section, we will analyze Hoka and Asics based on their performance, stability, pricing, and designs.
1) Hoka vs Asics for Walking
For walking shoes, the extra cushioning and low-impact ride of Hokas can provide blissful comfort during long strolls and all-day wear.
The Meta-Rocker shape also facilitates smooth heel-to-toe transitions that mimic a natural walking gait. However, Asics walking shoes like the GEL-Tech Walker Neo also offer excellent shock absorption and plush Ortholite foam to reduce pain.
The choice comes down to the level of cushioning you prefer. Hokas will keep you floating on pillowy softness, while Asics provide a balanced mix of cushioning and support that still feels comfortable miles into your walk.
For maximum comfort no matter the distance, Hokas edge out Asics. But you can’t go wrong with either for cushioned walking in clean, sporty styles.
Also Check Out: Hoka VS Orthofeet: Which Is Better?
2) Hoka vs Asics for Nurses
For nurses constantly on their feet during long shifts, both Hoka and Asics make excellent options prioritizing comfort.
Hokas provide plush cushioning to reduce foot fatigue and joint pain even after 12+ hours.
Models like the Bondi and Gaviota have the SoftFrame midsole and extended Meta-Rocker shape ideal for nurses. However, Asics nursing shoes also utilize ample gel cushioning and features like a Mono-Sock construction for seamless comfort.
For extra support spending all day standing and moving, Asics may have the edge. But nurses who prioritize instant relief for their feet will appreciate the cloud-like Hokas.
Ultimately, nurses can’t go wrong choosing between these two brands known for superior comfort technologies catered to healthcare workers.
Also Check Out: Hoka VS Ryka: Which Is Better?
3) Hoka vs Asics for Flat Feet
For runners with flat feet who experience overpronation, both Hoka and Asics have stability models to provide correction and support.
Asics shoes like the GT-2000 use guidance line technology and DuoMax support systems to prevent excessive inward rolling. Hokas such as the Arahi also utilize a firmer, supportive J-Frame and early-stage rocker to improve stability for flat feet.
The choice comes down to the level of cushioning preferred. Runners who need substantial impact absorption along with stability get the best of both worlds with supportive Hokas.
But Asics provide a more balanced approach focusing on pronation correction without as much softness underfoot. Check out the Brooks Addiction if you need maximum motion control. But both Hokas and Asics give flat-footed runners quality options for improving gait mechanics during runs.
Also Check Out: Hoka VS Mizuno: Which Is Better?
4) Hoka vs Asics for Plantar Fasciitis
The thick, shock-absorbing midsoles of Hoka shoes make them an excellent choice for plantar fasciitis sufferers by providing ample cushioning right where it’s needed under the heel.
Hokas reduce pressure on the plantar fascia ligament to relieve pain with each step. Asics also cater to plantar fasciitis with GEL cushioning systems absorbing impact. However, their firmer construct doesn’t soften impacts as much as plush Hokas.
To determine which works better for your feet, think about the level of pain. For severe discomfort that needs max cushioning, Hokas are your best bet for keeping pressure off the fascia. But Asics provides a nice balance of cushioning and support if you don’t need an ultra-soft ride.
Get the Hoka Bondi if plantar fasciitis pain holds you back; get the Asics Nimbus if you need a moderate level of comfort and correction.
Also Check Out: Hoka VS Under Armour: Which Is Better?
5) Comfort and Fit
The max-cushioned midsoles of Hoka shoes provide exceptional comfort for long distances and recovery days. The Meta-Rocker shape also enhances smooth transitions from heel to toe.
However, some runners find the narrow Hoka fit doesn’t work well for their foot shape. Asics offers a more structured, snug fit with ample cushioning that accommodates a wider range of foot types.
The choice between the two brands largely comes down to personal preference between a super-soft Hoka ride versus a more stable Asics fit.
Also Check Out: Hoka Vs Vionic: Which Is Better?
6) Durability and Performance
When it comes to high-mileage durability, Asics shoes tend to outlast Hokas, thanks to rubber outsoles and materials that hold up better over time.
The foam midsoles used by Asics also retain their bounce and responsiveness longer before packing out. However, Hoka fans are willing to trade some longevity for the extra comfort and impact absorption provided by the thick midsoles.
Both brands will serve runners well in terms of performance, providing ample features to suit different needs for speed, cushioning, and support through various gait cycles. It’s about choosing what you prioritize most – durable miles or ultra-cushioned ones.
7) Price
Hoka and Asics shoes both fall within the $100 to $150 range for most flagship models. Hoka’s Bondi and Clifton road shoes retail right around $130-175, while popular Asics models like the Nimbus and Cumulus sit around $45-180.
More budget-friendly options are available from both brands too, such as the Hoka Rincon at $125 and Asics Gel-Excite at $59.95.
Overall, the pricing is very comparable between the two brands for what you get. Casual runners will find solid options at lower price points, while serious runners have premium models available if they desire advanced features.
8) Design and Style
When it comes to aesthetics, Asics shoes have a more classic, sleek profile in line with traditional running shoe design. Models use structured layers of mesh and synthetic leather for a put-together look.
Hoka’s thick, rounded midsoles give them a distinctly puffy look that’s instantly recognizable. They come in vibrant color combinations though, which appeals to some runners.
Asics has a wider array of options available, while Hokas come in more limited colorways.
For runners who care about style as well as performance, Asics is favored for their relatively understated yet athletic styling compared to the techy, spaceship vibe of most Hokas. It comes down to deciding between a familiar, timeless look versus space-age cushioning aesthetics.
9) Popularity
As an established brand that’s been around for decades, Asics enjoys greater overall popularity and loyal fans around the globe. They remain a fixture in running specialty shops and top sellers across models.
Hoka exploded in popularity after its initial launch among injury-prone runners but still occupies a niche within the running market.
They’ve made huge gains though in recent years, benefitting from word-of-mouth buzz and expanded product lines.
Asics’ broader portfolio appeals to more types of runners, while Hokas attracts an avid fanbase who loves their maximal cushioning.
Both brands have earned strong reputations and continue to increase market share across the competitive running shoe industry.
10) Target Market
The maximal cushioning of Hokas appeals most to runners concerned about joint pain, hard landings, and discomfort over long distances. Their shoes provide the softest ride for weary legs and injury-prone feet.
Asics has wider appeal across the general running market, catering to both new runners and experienced racers. Their models suit runners focused on speed, competition, and training for PRs across roads and trails.
Asics’ stability shoes also appeal to overpronators requiring correction for smooth stride mechanics. Ultimately, Hoka consumers prioritize cushioning comfort and impact absorption above all else, while Asics fans value versatility across running needs from an established brand.
Final Verdict:
After reviewing key factors including comfort, performance, durability, and style, both Hoka and Asics make excellent running shoes depending on your priorities.
Hokas win for sheer plush softness and cushioning that provides blissful comfort and protects injury-prone feet. But Asics takes the edge for versatility suiting more types of runners, proven construction that withstands miles, and classic aesthetics.
There’s a reason both brands have passionate fans convinced theirs is the best. For new runners or those recovering from injuries, Hokas provide an ultra-soft ride that can’t be beaten. But diehard runners logging serious miles may prefer the pedigree and proven durability of Asics. Ultimately, you can’t go wrong choosing shoes from either of these top athletic brands.