ASICS vs Adidas: Which Is Better?

As an avid sneakerhead and athlete, I’ve tested out my fair share of athletic shoes over the years. Two brands that consistently rise to the top are ASICS and Adidas.

Both companies make high-quality shoes packed with the latest technology and designed for optimal performance. But with so many options to choose from, it can be tricky deciding which brand is right for your needs. Read on as I break down the key differences between these two sneaker giants.

Comparison Table

Founded In19491949
Comfort and FitExcellent cushioning and support. Designed to accommodate all foot types.Comfortable with innovative features like boost technology. Can run narrow for some feet.
Color OptionsWide selection of colors and styles. More conservative styling overall.Huge variety of colors and prints. Bold and trendy styling.
DurabilityVery durable with high-quality materials.Generally durable but some lightweight models may wear faster.
PerformanceOptimized for athletic performance. Ideal for runners and athletes.Good athletic performance across a variety of sports.
Design and StyleClassic athletic styling focused on performance.Athletic and lifestyle shoes with trendy, fashion-forward styles.
PopularityPopular with runners and serious athletes. Less lifestyle appeal.Massive global popularity across all demographics.
Best Selling ModelASICS Gel-Kayanoadidas Ultraboost

ASICS Overview

Asics was founded way back in 1949 by Kihachiro Onitsuka in Kobe, Japan.

Kihachiro Onitsuka

The name “Asics” actually comes from the Latin phrase “anima sana in corpore sano,” which translates to “healthy soul in a healthy body.” Asics shoes really align with that mission, aiming to provide runners with equipment that enables peak performance.

Throughout its long history, Asics has continuously innovated and evolved its shoe technologies.

Key components that provide the renowned Asics fit and feel include the IGS (Impact Guidance System) for a natural gait cycle, Trusstic System tech for light stability, SpevaFoam cushioning for soft landings, and Dynamic DuoMax support for optimal alignment.

The outer soles utilize Asics’ specialized rubber compounds called AHAR (Asics High Abrasion Rubber) that hold up to heavy mileage on roads.

From fast, feather-light racing flats to well-cushioned trainers, Asics offers a diverse range of running shoe models to suit different needs.

But across the board, Asics shoes are known for their structured, classic look and feel.

If you want a running shoe with proven performance and durability from a brand that’s withstood the test of time, Asics is a solid choice.

Adidas Overview

Adolf “Adi” Dassler founded Adidas in 1924 in Herzogenaurach, Germany, establishing one of the most recognized and iconic athletic brands worldwide.

Adidas designs performance-driven athletic shoes for running, training, and sports.

Breakthrough innovations like responsive Boost foam midsoles and adaptive Primeknit uppers power popular models like the best-selling UltraBoost.

Adidas maintains a commitment to developing technologies like Formotion and Torsion System that maximize human potential through rigorous athlete testing.

From vintage streetwear classics like the iconic Superstar to new trends like the NMD_R1, Adidas’ sporty style transcends demographics with universal appeal.

With timeless 3-Stripe branding and silhouettes optimized for movement, Adidas continues pushing boundaries while staying true to its roots in athletic performance.

Major Differences between the Brands

Comfort and Fit

While both brands make comfortable shoes, ASICS has an edge when it comes to cushioning and arch support. Their shoes better accommodate wide feet and runners with overpronation. Adidas shoes tend to fit narrower in the toe box.

Durability and Performance

Both brands are known for durable shoes that hold up well over time and across different terrains. ASICS shoes edge out Adidas when it comes to heavyweight training and long distance running, providing a bit more support and bounce over hundreds of miles.


ASICS shoes are generally more expensive than comparable Adidas models. ASICS focuses more on high-performance running and training shoes that cost over $100, while Adidas has greater price diversity across lifestyle and athletic shoes.

Design and Style

Adidas has a leg up when it comes to style and variety. Their lifestyle shoes come in endless colors and cool collaborations. ASICS has a more minimalist, classic athletic look. Adidas shoes are also more likely to use recycled materials and sustainable manufacturing.


Adidas edges out ASICS when it comes to global popularity and brand recognition. It’s the second largest sportswear brand worldwide behind Nike. ASICS has strong popularity among serious runners and athletes but lacks the lifestyle appeal.

Target Market

ASICS targets competitive runners, athletes across various sports, and fitness enthusiasts seeking support and comfort. Adidas has mass appeal across both athletic and casual wearers of all ages.

Performance Comparison

For Nurses

The cushy support of ASICS wins for nurses who are on their feet all day. Signatures models like the Gel-Kayano provide excellent shock absorption and energy return to power through long hospital shifts.

For Walking

For long walks, both ASICS and Adidas perform well thanks to supportive cushioning. ASICS provides a bit more stability if you are susceptible to overpronation or rolling ankles on uneven terrain.

For Running

ASICS takes the lead for running with models designed to enhance your gait cycle. The structured heel counter and ample cushioning make them ideal for logging miles. Adidas also makes excellent running shoes like the Ultraboost, but they have slight less support.

For Flat Feet

ASICS is better for flat feet since they offer stability shoes with medial and arch support. Models like the Gel-Kayano help control overpronation and provide cushioning where flat-footed runners need it most.

For Back Pain

The plush cushioning and ample support of ASICS shoes make them an excellent choice for those with chronic back pain. The Gel technology absorbs shock rather than transmitting it up the body.

For Standing All Day

Cushy ASICS shoes are ideal for being on your feet all day. The supportive insole and bounce-back cushioning prevent foot fatigue. Adidas Boost shoes also provide good comfort for all-day wear.

For High Arches

ASICS stability shoes are tailored made for high arches. The Dual Density midsole provides firm support under the arch to prevent it from rolling inward or flattening out.

For Hiking

The rugged traction and stable platform of ASICS trail running shoes make them an excellent choice for light to moderate hiking. Adidas also makes durable outdoor shoes, but some models may not provide enough arch or ankle support on uneven terrain.

For Plantar Fasciitis

ASICS Gel technology excels at absorbing shock and relieving pain from plantar fasciitis. The rearfoot and forefoot gel systems reduce impact on areas that are inflamed and irritated.

Final Verdict

In the battle between these two sneaker giants, ASICS claims the top spot if you are an athlete seeking high performance shoes specifically optimized for sport. For runners, court sports players, and gym rats, ASICS provides unparalleled comfort, support, stability, and shock absorption mile after mile.

However, Adidas takes the lead in lifestyle appeal and versatility. Their boost technology still offers responsive cushioning for athletic pursuits, but their shoes transition seamlessly from sport to the streets thanks to endless styling options and collaborations. For those seeking both sport and style, Adidas is the winner.

Both brands make excellent athletic shoes packed with innovations and premium materials. You can’t go wrong with either for your training needs and athletic pursuits.

It comes down to your specific fit and style preferences. Hopefully breaking down the key differences helps you decide whether it’s ASICS or Adidas for the win in your book!

Leave a comment