ASICS VS Under Armour: Which Is Better?

Asics and Under Armour are two giants in the athletic footwear industry, catering to everyone from pro athletes to weekend warriors. Both brands offer innovative technologies and a diverse lineup of shoes for running, training, basketball, and other sports.

While they have some similarities, there are also key differences between Asics and Under Armour to consider before choosing which brand is right for your needs and preferences. This in-depth comparison will break down the distinguishing features of both brands.

Comparison Table

CategoryAsicsUnder Armour
Founded In19491996
Comfort and FitExcellent cushioning and support features. Wide range of sizes and widths.Comfortable and supportive fit. Some shoes run wide.
Color OptionsWide range of colorwaysMore limited color options
DurabilityVery durable with high-quality constructionQuite durable but some models have outsole wear issues
PerformanceDesigned for high performance across many sportsFocused on delivering athletic performance
Design and StyleClassic and refined stylistic designsSporty with modern technology-driven styles
PopularityWell-established brand with a loyal followingGaining popularity in recent years
Best Selling ModelASICS Gel-KayanoUA Charged Assert 10

Asics Overview

Asics was founded way back in 1949 by Kihachiro Onitsuka in Kobe, Japan.

Kihachiro Onitsuka

The name “Asics” actually comes from the Latin phrase “anima sana in corpore sano,” which translates to “healthy soul in a healthy body.” Asics shoes really align with that mission, aiming to provide runners with equipment that enables peak performance.

Throughout its long history, Asics has continuously innovated and evolved its shoe technologies.

Key components that provide the renowned Asics fit and feel include the IGS (Impact Guidance System) for a natural gait cycle, Trusstic System tech for light stability, SpevaFoam cushioning for soft landings, and Dynamic DuoMax support for optimal alignment.

The outer soles utilize Asics’ specialized rubber compounds called AHAR (Asics High Abrasion Rubber) that hold up to heavy mileage on roads.

From fast, feather-light racing flats to well-cushioned trainers, Asics offers a diverse range of running shoe models to suit different needs.

But across the board, Asics shoes are known for their structured, classic look and feel.

If you want a running shoe with proven performance and durability from a brand that’s withstood the test of time, Asics is a solid choice.

Under Armour Overview

Founded in 1996 by Kevin Plank, a former college football player, Under Armour exploded onto the sportswear scene with moisture-wicking shirts that were a game changer for athletes. Since then, they’ve expanded into footwear to make their mark in the shoe world too.

Kevin Plank (Under Armour Founder)

Under Armour running shoes focus on lightweight, breathable construction. Synthetic uppers and airy mesh provide ventilation to keep feet cool and dry. The smooth inner lining prevents irritation so you can focus on your training.

Their shoes also implement performance technologies to give athletes an edge. Charged cushioning offers responsive landings while Micro G foam brings flexible stability. Models like the HOVR Machina optimize comfort and energy return.

While some shoes like the HOVR Sonic cater to runners, Under Armour also markets lifestyle designs for casual wear. Their expansive selection ranges from minimalist sneakers to basketball shoes to golf cleats. So no matter your sport, they aim to outfit your feet.

Major Differences Between the Brands

Comfort and Fit

Both brands aim to provide a comfortable fit, but they achieve this in different ways. Asics is renowned for its superior cushioning that absorbs impact. Under Armour focuses more on a precise, supportive fit.

Asics offers more options for wider feet while Under Armour runs slightly narrow. Ultimately Asics has an edge when it comes to all-around comfort technologies.

Durability and Performance

The performance shoes from both brands are designed to handle intense training and competition. Asics tends to have the edge when it comes to durability thanks to quality materials and construction. However, Under Armour also makes athletic shoes that can tackle demanding workouts and activities over time.


Asics shoes are typically pricier, with an average cost of around $100 to $200. Under Armour, shoes fall more in the $60 to $150 range on average. Both brands offer premium technologies and quality construction that justifies the price. However, budget-conscious athletes may favor Under Armour for the greater affordability of some models.

Design and Style

In terms of aesthetics, Asics shoes have more of a classic, refined look compared to Under Armour’s sporty, modern styles. Under Armour tends to use bright, eye-catching colors and bold designs. Asics has more variety in terms of traditional and contemporary looks. It comes down to personal preferences.


There’s no doubt that Asics has the advantage when it comes to brand recognition and reputation. They’ve been a leader in athletic shoes globally since the 1940s.

Under Armour is younger but has quickly gained popularity, especially in North America, as an innovative sportswear company. Both are well-known, but Asics edges out Under Armour in terms of longevity and worldwide popularity.

Target Market

The target market for both brands is quite similar – athletes and sports enthusiasts seeking performance footwear. Under Armour may skew slightly younger with their technology-focused marketing. However, both brands aim to outfit athletes across a wide range of sports and ability levels.

Performance Comparison

For Nurses

Asics nursing shoes are a top choice thanks to maximum cushioning and arch support for long hours on your feet. Under Armour also makes comfortable nursing shoes but some styles may not offer enough arch or heel support. Overall, Asics nursing shoes win for comfort.

For Walking

It’s hard to beat the plush Gel cushioning in Asics walking shoes that reduce fatigue and joint pain. Under Armour also makes quality walking shoes but some feel they don’t offer enough stability or support for long distances. Asics is likely the better choice for walking shoes.

For Running

Experienced runners often prefer Asics for the bounce and energy return from technologies like FlyteFoam. But Under Armour running shoes like the HOVR Sonic are also great for absorbing impact while offering responsiveness. For top cushioning, Asics has a slight advantage but Under Armour also makes fine running shoes.

For Flat Feet

With maximum stability and arch support features, Asics does a great job accommodating flat feet and overpronation. Select Under Armour models also offer good motion control but some may not have enough arch support. Asics is likely the safer choice for flat feet.

For Back Pain

For those suffering from back pain, adequate cushioning and arch support is a must in a shoe. Asics targeted support reduces strain on the back. While Under Armour has decent cushioning, some of its shoes lack the specialized features for reducing back pain that Asics offers.

For Standing All Day

Cushioning is vital in a shoe for standing all day to reduce foot fatigue. With superior GEL cushioning, Asics shoes take the lead here. Under Armour, models may lack the plush cushioning needed for prolonged standing and walking compared to Asics options designed for maximum comfort.

For High Arches

Those with high arches require stability, shock absorption, and ample cushioning from a shoe. Targeted arch support makes Asic shoes ideal for high arches. Under Armour has decent cushioning but may not offer enough height in the arch area for those with particularly high arches who need more support.

For Hiking

The hiking shoes from Asics feature grippy outsoles and stability technologies to handle unpredictable terrain. Under Armour, hiking shoes are also rugged with good traction, but some wearers report durability issues with the outsoles. For demanding hikes, Asic hiking shoes are the top pick.

For Plantar Fasciitis

Plantar fasciitis requires proper arch support and cushioning to minimize pain and inflammation. Asics running shoes are frequently recommended for plantar fasciitis thanks to maximum comfort features. Under Armour has decent shock absorption but likely doesn’t offer enough arch support for this condition.

Final Verdict

In summary, Asics excels at comfort, stability, and cushioning making them ideal for runners and athletes in high-impact sports. Under Armour also makes quality athletic footwear but may fall short in cushioning and arch support for some needs.

Ultimately both are trusted athletic brands, but Asics has the edge for those seeking the maximum in comfort, support, and durability. However, Under Armour offers greater affordability and a fresh, modern style.

Weigh your priorities, foot type, and sport to decide if Asics or Under Armour is a better fit. With some models to suit nearly any need, you can’t go wrong exploring both brands to find your perfect athletic shoe match.

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